Today we are announcing our investment in Rewind. Shopify highlighted that headless eCommerce is one of the 11 ecommerce trends to watch in 2021. This trend highlights merchants’ desire to build on top of monolithic architecture to support functionality and flexibility, as well as speed for end users. Headless separates the frontend and backend, allowing frontend elements (storefront design and presentation) to run independently from backend functionality (shipping and fulfilment, analytics, customer data, and taxes). Headless commerce is a new type of website architecture built using Jamstack: JavaScript, APIs, and Markup.
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